Birdies chose to engage AMB for a crucial purpose – by partnering with AMB strategically, they could expedite the process of implementing optimization and new automation, essential for transforming one-time buyers into loyal customers. After conducting an audit of Birdies’ operations, AMB recognized the potential for untapped segmentation and personalization, which could help enhance the brand narrative and address gaps in the customer journey.

Imagine establishing personalized relationships with thousands of your customers, enabling you to gain insights into their preferences. This would result in a significant increase in digital engagement, with higher e-mail open, click-through, and opt-in rates, and lower opt-out rates. As a result, you could provide a superior customer experience that meets their needs, increasing their satisfaction levels. This is precisely what AMB accomplished for Birdies. By developing tailored personalized e-mails, such as a shop-by-size e-mail that directed the customer to a custom shoe page, we were able to gather customer-specific data that could be utilized in future e-mail campaigns.

The impact of the collaboration between AMB and Birdies was nothing short of remarkable. In a mere three months, Birdies witnessed a staggering 31% surge in revenue, attributed to the personalized campaigns that yielded unprecedented click-through rates. The click-through rates on personalized emails skyrocketed by a jaw-dropping 138%. AMB’s personalized approach to marketing played a pivotal role in nurturing stronger customer relationships, resulting in a remarkable surge in customer loyalty and retention rates for Birdies.