The Woobles sought the assistance of AMB to upgrade their email design and copy, with a directive to bring about gradual change without causing any radical disruptions. The brand’s main priority was to create emails that were not only visually impressive but also aligned with their brand image and messaging, ensuring a seamless transition from their website to email and vice versa. Essentially, the email design and copy needed to reflect the same level of craftiness and fun that characterizes their Woobles!

Upon initial assessment, we identified several areas of opportunity within the existing set-up that could be addressed to enhance performance. Long-form copy and images, combined with a limited number of calls-to-action, hindered sales potential. In addition, we recognized the need for better utilization of brand assets, a reimagined layout, witty copy, and optimization strategies to optimize the customer journey. Implementing these ideas could unlock untapped potential and improve overall performance. Our strategic approach was centered on identifying areas of improvement, devising customized solutions, and implementing new best practices to achieve optimal results.

AMB executed a complete and comprehensive rebranding of the email design, incorporating a compelling visual design strategy that capitalized on key touchpoints, resulting in unprecedented revenue growth. The brand witnessed an impressive 103% YoY revenue surge, with email and SMS marketing delivering a staggering 538% growth rate. Moreover, the email and SMS channels accounted for an impressive 30% of total revenue, representing a remarkable 215% increase over the previous year. AMB’s expertise in designing and implementing effective marketing strategies helped the brand achieve phenomenal results, far exceeding expectations.