When it comes to online luxury fashion marketplaces, the competition is fierce. Italist, with over 1,000 international brands, recognized the need to step up their email marketing game to stay ahead. The company had a significant challenge of increasing website traffic and driving more sales in a highly saturated market.

Italist turned to AMB to help create targeted, personalized customer journeys. Our strategy was focused on building a more significant customer relationship and ensuring their emails were relevant and engaging to each recipient. We helped Italist segment their audience effectively and create custom campaigns based on customer behavior.

The results from the AMB and Italist partnership were impressive. In just six months, Italist saw a 53% increase in email-driven revenue and a 28% increase in total revenue. This growth was due to the highly targeted campaigns that resulted in higher open and click-through rates. Open rates increased from 25% to 39%, while click-through rates rose from 1.5% to 2.4%. AMB’s personalized approach helped Italist build a better customer relationship, increasing customer loyalty and retention.

Our strategy enabled Italist to stand out in a highly competitive market, increase their revenue, and build a loyal customer base. At AMB, we pride ourselves on providing results-driven solutions that help businesses achieve their goals. We’re thrilled with the impressive results we achieved for Italist and look forward to driving even more success for our clients.