Black Wolf Nation recognized the importance of automated flow infrastructure in building brand loyalty and increasing repeat purchasers. However, their current flows was lacking, so they turned to AMB Interactive for help.

Our team quickly identified the key pre-purchase and post-purchase customer touchpoints that needed to be optimized within the AMB flow infrastructure to drive better results for Black Wolf.

AMB focused on enhancing repeat customer purchase rates by implementing a variety of high-impact flows, including post-purchase upsell, welcome, cancellation, and win-back flows.

We noticed quickly that there were huge opportunities to cross-sell products and up-sell subscriptions to engaged consumers when they were most likely to purchase. AMB executed these strategies to improve AOV and provide customers with the opportunity for product discovery of the entire Black Wolf product line.

The AMB and Black Wolf Nation partnership was a success, producing impressive results that far exceeded expectations. In just one year, Black Wolf saw a staggering 70% increase in email-driven revenue, along with a remarkable 53% increase in customer retention.

These exceptional results were driven by the highly targeted flows developed by the AMB team, resulting in a substantial uptick in both open and click-through rates. Overall click-through rates increased by an incredible 104%, as customers responded positively to the personalized approach taken by AMB.

In addition to the impressive revenue growth, AMB’s tailored approach helped Black Wolf Nation to build deeper relationships with their customers, boosting loyalty and retention rates. Overall, this partnership was a tremendous success story, and we’re thrilled to have played a key role in helping Black Wolf Nation achieve such impressive results.